Branded content seamlessly blends a brand’s message into TV programming, aligning with the editorial format to enhance audience engagement and build trust through authentic storytelling.

An IP (Intellectual Property) in media refers to unique content, concepts, or formats owned and monetised by creators or companies.

GMO Media holds a diverse portfolio of IPs across multiple business categories, including India’s Finest Workplaces, Incredible Journeys, Making of Incredible Brands, India’s Most Responsible Companies, Incredible Brands, Startup Journeys, and India’s Finest Educators.

GMO Media partners with leading broadcasters, OTT platforms, digital publishers, and print media for seamless content distribution. Key partners include ET Now, NDTV Profit, CNBC TV18, Times Now, Discovery Channel, History TV18, JioHotstar, Zee Business, and Republic TV.

Branded content boosts audience trust, improves engagement, enhances brand recall, and delivers long-term value by creating meaningful, non-intrusive brand associations.

Brands can partner with GMO Media for end-to-end content creation, including ideation, production, distribution, and amplification across TV, digital, and OTT platforms.

Content relevance, audience engagement, storytelling quality, platform compatibility, production value, and brand alignment are crucial for successful television content.

GMO Media specialises in branded content, corporate videos, digital campaigns, television programming, influencer collaborations, and sports marketing content.

Sports marketing includes sponsorships, athlete endorsements, digital campaigns, stadium branding, team collaborations, and event promotions.

It involves ideation, scripting, production, editing, and distribution, ensuring the brand message is effectively communicated to the target audience.

Brand endorsements involve negotiations with the celebrity’s management, contract agreements, campaign planning, and execution based on brand requirements.

GMO Media connects brands with relevant influencers, curates engaging content, and ensures strategic amplification for greater audience engagement and credibility.

Through targeted content strategies, data-driven campaigns, audience analytics, and multi-platform distribution, GMO Media maximises engagement and measurable returns.